By Zoe Clark · 11 November 2022
People keep their phones within reach all day, and SMS open rates average 98%. To get the most from the channel, mix several SMS techniques, each serving a different goal for your brand.
Here is how they break down.
Campaign messages
Campaign messages are one-time or single-send messages. Schedule them in advance from your marketing calendar, or send on demand to push a sale in real time. They are ideal for limited-time offers that encourage customers to click through and shop now.
- Build hype around a new product or collection launch
- Share non-promotional content such as your brand story, mission or values
- Celebrate niche marketing days with unique promotions all year round
Conversational messages
Two-way SMS invites subscribers to reply and go back and forth with your brand. It is great for personalisation, customer insights and one-to-one service.
- Add a clear call to action, such as "text us back if you have any questions", so subscribers know they can reply
- Offer one-to-one support through the shopping journey to answer questions, help customers choose or resolve issues
Triggered messages
Triggered messages go out automatically when a customer does something, such as signing up to your SMS list, browsing or buying.
- Welcome new subscribers with an offer
- Win back shoppers who abandon their cart
- Keep recent buyers engaged with post-purchase messages
- Announce restocks, sales and promotions
Transactional messages
Transactional messages follow a purchase and let customers track their order in real time. They cut customer service enquiries and keep communication open.
- Order confirmed
- Order shipped
- Out for delivery or delivered
- Subscription started or opted out
Which of these will you add to your next SMS strategy? Start a free trial with Chatti and try them all.