By Zoe Clark · 31 August 2021
SMS has one of the highest open rates of any channel, yet many marketers are still unsure how it fits their strategy. Here are five myths we hear often, and why they do not hold up.
Myth 1: It's only for young audiences
Younger people may spend more time on their phones, but almost every adult carries one. SMS crosses generations, so you can reach any demographic you like.
Myth 2: There's no room for creativity or personalisation
The canvas is small, but custom fields let you personalise every message, and you can promote almost anything: sales, blog posts, competitions, events and review requests.
You are not limited to 160 characters either. Longer messages, emojis and links to rich media let you tell a bigger story when you need to.
Myth 3: It's one-way only
Many people think SMS is just for blasting out offers to an audience that cannot reply. With Chatti, customers can reply and you can respond in real time, turning a broadcast into a conversation.
Myth 4: It's just a trend
Social media gets the attention, but SMS has been a reliable channel for decades and its open rates remain far higher than email. It is here to stay. See how other brands use it in our customer stories.
Myth 5: It's too expensive
Big brands use SMS, so people assume it is costly. With Chatti there are no hidden monthly or set-up fees and you only pay for what you use, with SMS from 5.5c per SMS, ex GST. Our free trial and Price Beat Guarantee let you try it with no obligation.